{"product_id":"heriz-gallery-coastal-modern-contemporary-rug-alta-collection-230cm-x-160cm","title":"Coastal Modern Contemporary Rug Alta Collection 230 × 160 cm","description":"\n\u003cp\u003e\u003cstrong\u003eAbstract \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e in Ivory \u0026amp; Blue Rug\u003c\/p\u003e\n\u003cp\u003e Light, airy and effortlessly refined, the SF Machine Made Alta Collection rug captures the essence of soft coastal contemporary design. This 230cm x 160cm rectangular area rug is machine-made in Turkey from viscose and polyester, offering a smooth low-pile finish with a gentle sheen that enhances its subtle tonal variation.\u003c\/p\u003e\u003cp\u003eDesigned for modern, contemporary interiors, it delivers the look of a designer statement rug with the practicality of easy maintenance and durability. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour Palette\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e This ivory and blue rug features a soft neutral foundation of off-white, light bone and creamy ivory tones, layered with misty blue and soft steel blue horizontal accents.\u003c\/p\u003e\u003cp\u003ePale grey and faint sage-grey undertones add depth without overwhelming the palette, creating a calm and balanced composition. The washed blue detailing feels refined rather than bold, giving the rug a relaxed coastal character that remains sophisticated and versatile.\u003c\/p\u003e\u003cp\u003eThe overall mood is light, tranquil and slightly coastal, ideal for bright interiors that embrace natural light and soft textures. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial \u0026amp; Construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Machine-made in Turkey, this Alta Collection rug is crafted from a viscose and polyester blend.\u003c\/p\u003e\u003cp\u003eThe viscose lends a soft sheen area rug finish, subtly reflecting light to enhance the distressed painterly detailing, while the durable polyester ensures strength, resilience and easy care. As a Turkish modern rug with a low-pile construction, it is suitable for living rooms, lounge areas and modern apartments where both comfort and practicality matter.\u003c\/p\u003e\u003cp\u003eIt delivers the appeal of an abstract contemporary rug with the durability of a high-quality machine-made carpet. Design Designed as a contemporary abstract rug, this piece features a horizontal brushed and striated texture that creates gentle movement across the surface.\u003c\/p\u003e\u003cp\u003eThe distressed, overdyed effect gives it a painterly wash appearance, blending ivory and soft blue tones in a way that feels organic and fluid. The horizontal movement visually widens a room, making it particularly effective in open-plan lounges or compact apartments where spatial balance is important.\u003c\/p\u003e\u003cp\u003eThis abstract linear rug feels clean, minimalist and refined — a perfect example of coastal contemporary rugs that balance texture with restraint. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHome Styling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e This 230cm x 160cm size makes this ivory area rug ideal for medium-sized living rooms, apartments and contemporary lounge spaces.\u003c\/p\u003e\u003cp\u003eIt works beautifully as a soft blue living room rug beneath a neutral sofa, pairing especially well with light wood, linen upholstery and brushed metal finishes. In coastal interiors, it enhances the relaxed aesthetic, while in modern minimalist settings it adds depth without disrupting a neutral palette.\u003c\/p\u003e\u003cp\u003eThis blue and cream rug is an excellent choice for clients searching for light neutral modern rugs, blue and ivory modern rugs, or understated contemporary lounge rugs that bring subtle character without high contrast.\u003c\/p\u003e","brand":"Heriz Gallery","offers":[{"title":"Default Title","offer_id":54274306539886,"sku":"49792","price":4790.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/1669\/1310\/files\/49792.webp?v=1783437761","url":"https:\/\/herizgallery.co.za\/products\/heriz-gallery-coastal-modern-contemporary-rug-alta-collection-230cm-x-160cm","provider":"Heriz Gallery","version":"1.0","type":"link"}